The F&B industry in Malaysia has officially arrived at a pivotal time of the year: Ramadan and Raya. And this year, nostalgia looms large among Malaysians after a hampered Raya in 2020. More than ever, consumers are looking for familiarity and tradition to make up for lost times. This is where Read more…
The period of Ramadan and Hari Raya marks a crucial time for Malaysian retail. As one of the biggest celebrations in the country, Hari Raya preparation is a massive affair that gradually gains momentum throughout the fasting month. It’s customary for families to go shopping together for new outfits, decorations Read more…
We’re approaching Ramadan 2021, one of the busiest times of the year for F&B businesses. Despite the smaller time frame for eating, food consumption surprisingly surges to an all-time high around this period each year. For sahur meals before dawn, consumers tend to overcompensate to prevent hunger pangs later in Read more…
For F&B sellers like yourselves, the upcoming festivity can only mean one thing: preparing incoming consumer demand for Hari Raya Food Products. From biskut raya to staples such as ketupats, it’s tradition to celebrate the end of Ramadan with nostalgic recipes. While there are plenty of worthy raya recipes to Read more…
From economic consequences to social change, the Covid-19 pandemic forced a radical shift in society… and one of it is the surge in home baking. A study by Research And Markets recorded a 647% increase in the demand for yeast in March 2020, along with reports from customers expressing difficulty Read more…