Holiday Season 2020: What to Expect
With a pandemic still looming, what can businesses expect for this year’s holiday season? Last year, holiday retail sales hit its forecasted growth of 4.1 percent, raking in $730.2 billion. Similarly, projections for this year would have boasted stronger numbers–but then Covid-19 hit the globe. Now, with the virus’s long-term impact on the economy, analysts […]
Why Going Omnichannel is Crucial in B2B E-commerce
More than 15 years ago, we used an average of two touchpoints when purchasing an item, and a meagre 7% used more than four. Today, we use an average of six touchpoints – with 50% using more than four. This is the future of B2B: the omnichannel experience. Technology is becoming increasingly integrated into our […]
E-commerce Store vs Online Marketplaces: What’s Best for Your B2B Sales?
By now, it’s clear that digital is the only way forward. The ongoing pandemic has left a huge dent in an already fragmented ecosystem, which makes moving online all the more crucial. But in an increasingly saturated landscape, it can be overwhelming for sellers new to the business, especially in deciding where to sell online. […]
From Clicks to Customers? Myths on Moving Online
From supply chain disruptions to consumer demand changes, industries across the globe are scrambling to adjust to the new normal. One of the most critical is moving online. Going Digital is More Crucial Than Ever Digitisation is no longer an option, it is an urgent need. In our article on the impact of the pandemic […]
