[USE CASE] How to Run Effective Promotions that Get You More B2B Sales
Personalisation is a huge part of the relationship-driven B2B driven industry – and promotions are no different. Businesses have to be able to promote effectively in order to engage and retain customers. No two B2B customers are the same, which means you need custom catalogues and pricing for every customer. But many platforms today lack […]
[USE CASE] Still Manually Chasing Clients for Outstanding Payments? Try This Instead
B2B businesses are no stranger to late payments. SMEs in Malaysia struggle the most with this as 60% of commercial payment collection periods exceed the credit terms. Late payments and outstanding invoices are the grim reality for many businesses – but it doesn’t have to be the case. If you are constantly waiting and chasing […]
[USE CASE] Why B2B Businesses Need to Monitor Sales in One Platform
While the B2B sector has been embracing digitisation in the Covid era, most businesses are still using separate platforms to monitor sales – and it’s costing them. Many B2B sellers expanded into e-commerce by joining marketplaces because it’s the easiest way to establish an online presence. While it brings in additional sales, it also means […]
[USE CASE] How to Create Customer-specific Product, Pricing and Promotions
As B2B owners yourself, you’d know how important it is to set customised pricing for different customers. Unlike B2C, which often gets quicker (but smaller) transactions, B2B is built on trust. It’s heavily geared on relationship building – and requires a deeper level of personalisation. This means you need access to features such as individual […]
