In the digital age where e-commerce is more competitive than ever, understanding the trending products in Malaysia at any given time can take you one step closer to success.

Why are trending products in Malaysia so crucial to a business? Generally, products that are high in demand generate the most sales. And in the e-commerce space, where transactions happen in just a matter of clicks, those sales can turn a profit just as quickly.

To help sellers as yourself prepare for 2023, we’ve compiled a list of trending products in Malaysia you should be selling online. Whether you’re branching into a new product category or still finding your niche, these bestsellers are your best bet.

#1 Sustainable and Eco-friendly Products

Top 10 Trending Products in Malaysia to Sell Online

Consumers are growing more aware of their environmental effects and may be more willing to purchase sustainable and eco-friendly items. The imminent threat of climate change and increased knowledge of consumerism’s ecological impact are influencing purchasing behaviours. 

Consumers nowadays are willing to buy less, spend more, and keep things for a longer period. To tap into this emerging market, consider selling sustainable items or converting your existing products to more eco-friendly materials.

The top products we recommend selling online are:

  • Bamboo Products
  • Reusable Straws
  • Upcycled Furniture
  • Biodegradable Plates
  • Bamboo-based goods
  • Handmade Soap Bars
  • Beeswax Wraps

#2 Health and Wellness Products

In the coming years, the health and wellness industry is likely to keep growing, making it a lucrative market. Since the pandemic, people now care more about their health and well-being. They are willing to not just purchase products, but also invest their time and effort into improving their health. It’s important to note that mental health also falls under this category, as products that help consumers manage their mental well-being are selling well.

What does this signify for merchants involved in the health and wellness industry? As long as you know what consumers want, it is a chance to capture demand.

Some of the top trending products in this category include:

  • Medicinal supplements
  • Fitness gear
  • Air purifiers
  • Matcha-based products
  • Wearable health devices
  • Weighted blankets
  • Essential oils and diffusers

#3 Home Office and Remote Work Products

Top 10 Trending Products in Malaysia to Sell Online

Three years after the pandemic, organisations all over the world have made new rules about how to work. Today, it’s widely recognised that flexible work is no longer just a temporary response to the pandemic, but a permanent part of the modern employment landscape.

Even as offices open up again, 87% of people offered remote working opportunities take them. Many people today work from home at least a couple of days a week, creating demand for home office equipment and supplies.

  • Adjustable height tables
  • Ergonomic chairs
  • Seat cushions
  • Stationery
  • Laptop stands
  • Power extension plugs
  • Keyboards and mouses

#4 Electronic and Tech Products

We are fortunate to live in a society where wonderful innovations, clever gadgets, and ingenious tools that you can carry about at all times are readily available. As a result of all of these advancements in technology, some truly fascinating devices are available in the market today.

Tech-powered trending products in Malaysia are typically those that are convenient and help consumers perform a task more efficiently. However, some consumers also prioritise products that let them have some fun and look sleek.

Some products you could sell online that fit those bills include:

  • Power banks
  • Wireless charging devices
  • Gaming consoles and accessories
  • Bluetooth speakers
  • Noise-cancelling headphones
  • Smart wallets

#5 Beauty and Personal Care Products

Top 10 Trending Products in Malaysia to Sell Online

Beauty and personal care products are on the rise again in the post-pandemic era, but with radical changes. The focus of consumers today is less on enhancing appearances and more on promoting health and wellness. In particular, the skincare boom is leading the market growth. 

With a renewed focus on health, consumers today are looking for products that don’t just make them look good but feel good too. 

Trending beauty and personal care products you should sell online are:

  • Sheet face masks
  • Essential oil-based fragrances
  • Natural deodorant
  • Hair oil
  • Sonic facial cleansing brushes
  • Light therapy devices
  • Gua Sha

#6 Baby and Parenting Products

Baby products are on the rise, along with the global birth rate post-Covid-19. Today, various cutting-edge baby and parenting items make raising a child easier and more enjoyable. Innovative, well-designed items will improve the efficiency of many duties in a parent’s day-to-day life. 

Parents today are also open to trying out new products as they are not strict on maintaining traditions. Instead, they care more about providing the best for their children while making things easier for themselves.

These items greatly simplify life for new parents:

  • White noise machines
  • Dirty diaper bins
  • Instant swaddles
  • Nasal aspirators
  • Electric nail files
  • Reusable food bags
  • Silicone plates and utensils

#7 Pet Products

Nutritious food, treats, grooming supplies and accessories are just some of the products pet owners tend to purchase. While there are plenty of retail pet stores out there, many pet owners today prefer to shop for supplies online for convenience and oftentimes, more attractive prices.

But to tap into this pool of consumers, you must also ensure that the products you sell are in demand. Some pet products that are popular these days include:

  • Automatic feeding bowls
  • Pet vitamins and supplements
  • Freeze-dried raw food
  • Automatic cat litter
  • Raised food bowls
  • Remote control toys
  • Pet clothes

#8 Clothing and Fashion Accessories

The clothing and fashion industry is constantly evolving, and consumers may be interested in purchasing the latest trends and styles.

The cycle of fashion is endless and it is constantly evolving. Some fashion enthusiasts keep close track of the numerous trends that come from social media, catwalks, and style influencers that can transform our typical wardrobes.

Stay on trend with these clothing and fashion accessories products:

  • Baggy jeans
  • Oversized blazers
  • Cargo pants
  • Leggings
  • Puffy sleeve tops and dresses
  • Instant hijab
  • Futuristic style sunglasses

#9 Outdoor and Recreational Products

Outdoor activities such as sports and recreation have been thriving stronger than ever, thanks in large part to the removal of travel restrictions. 

Goods like camping gear, sporting equipment, and backyard activities may be in demand as individuals spend more time travelling and staying active these days.

Products that can enrich leisure activities are:

  • Waterproof dry bags
  • Folding camping chairs
  • Neck pillows
  • Sleeping bags
  • Multi-tool kit
  • Microfibre lightweight towels
  • Rain jackets

#10 Food and Beverage Products

Every year, the F&B (food and beverage) business expands. Consumer demand, however, continues to be robust despite shifting patterns. After a challenging pandemic, restaurants are reopening in mass numbers – creating new F&B trends that change how the industry operates.

At the same time, home cooking continues to be popular among those that honed their skills and passions during the lockdown.

Here are trending F&B products in Malaysia to look out for:

  • Meal kits
  • Vegetable chips
  • Vegan meat alternatives
  • Nut milk
  • Free-range eggs and poultry
  • Tinned fish

There is just one thing left to do now that you know what to sell. Join Dropee Marketplace as a seller today to connect with more than 75,000 potential customers. 

With Dropee, you can keep track of all of your sales, payments, and inventory on a single platform, simplifying operations and enabling quicker growth for your company.


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