Dropee Partners With Human Life Advancement Foundation (HLAF) To Launch Herbee

Herbee's official launch event and virtual conference. Pictured, from left, are Lennise Ng, Prof. Dato' Dr. Ibrahim Jantan, YABhg Tun Dr Mahathir bin Mohamad, Junaidi Said and Aizat Rahim

Putrajaya, Jan 12, 2021 – Human Life Advancement Foundation (HLAF), alongside Dropee has launched Herbee, an e-commerce marketplace to cater to local brand names of herbal and natural-based products that are established in Malaysia. In recognition of the current marketing approach, e-commerce and online purchases are the ‘new normal’ for consumers, credit to its convenience, value, and wide choice that platforms like Herbee could offer. Thus, this will empower local brands to promote their products and connect with their consumers anytime, anywhere. 


It is no surprise that there is a niche for herbal supplements in Malaysia, where its diverse multi-cultural backgrounds have contributed to the uniqueness of local herbs and medicines. Given the increase in demand for herbal and natural-based products, the industry has currently reached its highest ever market value of RM35 billion going into 2021. This presents a huge opportunity to grow Malaysia’s herbal market internationally and potentially making Malaysia one of the leading countries to develop international standards for herbal and traditional products. 


Earlier today. the launch of Herbee was officiated by YBhg. Tun Dr. Mahathir bin Mohamad, Former Prime Minister of Malaysia and Chairman of HLAF. With Herbee, every local entrepreneur, retailer, seller, and producer of herbal and natural-based products can be a part of this initiative to bring Malaysia’s herbal industry to the next level. Herbee will be greatly beneficial for them as the platform provides a whole spectrum of online market services including payment gateways, logistics, delivery, and promotion modules; to operate their businesses and reach a broader audience online. Herbee will be a one-stop centre for consumers who previously have to search the Internet on various websites for reliable and safe-to-consume supplements and natural products.


Herbee is inspired by the need to assure the consumers of authenticated herbal and natural products that can be best met by making them available online. Often false claims are made, and these unauthenticated products have potential side effects that are harmful to the human body. Therefore, this platform guarantees proper compliance of the products that are listed on the platform by collaborating with relevant agencies to observe and ensure such compliances are met.


As a new trusted e-commerce platform in the market, Herbee houses a vast selection of local brand names for herbal and natural products. The safety and quality elements are the benchmarks for the credentials of the products. Herbee aims to create an impactful, trusted platform for consumers’ comfort and peace of mind. Other than that, it seeks to promote and assist the herbal and natural product industry in expanding the market and being competitive by leveraging on the abundance of our natural resources. This way, it helps to magnify the revenue creation for farmers and raw material suppliers. Economically, the platform aims to increase the country’s GDP and create awareness of scientifically-backed herbal and natural-based products that utilise the natural active ingredients from local botanical complexes that have been justified safe and effective.


“Herbee is a giant step in making herbal and natural products safe to be consumed. It will greatly influence the biotech industry’s overall expansion and specifically defines and guides the industry players to meet market expectations and demands. Herbee lays the foundation for the right culture, and future approaches in popularising herbal and natural products and the world will benefit from this,” said YBhg. Tun Dr. Mahathir bin Mohamad. 

Herbee–through the collaboration between HLAF and Dropee–was developed to transform the business trade and supply chain via digitalisation, in time with the growing importance and influence of online businesses. 




Herbee is a B2B2C e-commerce marketplace solution that caters to local brand names of herbal and natural-based products. A user-friendly platform that empowered businesses to digitally monitor their orders, products, customers, and gain valuable insights. To learn more or sign up as a supplier on the platform, visit https://www.herbeeshop.com/


Human Life Advancement Foundation (HLAF) is an international non-profit organisation that is active in the fields of education, technology transfer, and sustainable development in developing nations. Its vision is to be an innovative institution that is responsive to the needs of the society for the development in innovation, knowledge, and technology by supporting fruitful interaction between academia, firms, and the public sector. To learn more, visit: http://www.hlaf.org.my/


Dropee is a B2B e-commerce solution provider that helps brands, wholesales, and distributors grow their wholesale business confidently by making it easy for their customers to order the right products from them, in-person and online. Founded in 2017, Dropee is headquartered in Malaysia and has an office in Singapore offering a wide range of e-commerce solutions for businesses. Visit https://www.borong.com/ to bring your wholesale business online. 

For further enquiries, please contact:

Human Life Advancement Foundation (HLAF)
Puan Melati Hassan





Ms Felicia Khoo


+6012-252 1893


Ms Zoe Liow


+6012-308 0378