B2B E-commerce
Why Going Omnichannel is Crucial in B2B E-commerce
More than 15 years ago, we used an average of two touchpoints when purchasing an item, and a meagre 7% used more than four. Today, we use an average of six touchpoints – with 50% using more than four. This is the future of B2B: the omnichannel experience. Technology is Read more…