KUALA LUMPUR, MALAYSIA (9 November 2022) – This month sees the launch of MYDIN’s B2C eCommerce platform (www.mydin.my) and mobile app, for the ease of their processes as well as the convenience of customers. This initiative and its technology were powered by Dropee’s eCommerce solution, with the support of their partner, Unit Peneraju Agenda Bumiputera (TERAJU).

 

The launch of the online platform is in line with MYDIN’s plans to enhance and improve eCommerce operations. As one of the top players in the country’s hypermarket industry, manual systems were no longer suitable for the high-speed stock movement, especially with large daily shipments of goods, and frequent orders from customers through the many stores nationwide. Naturally, MYDIN was determined to make an upgrade.

 

Aizat Rahim, Co-Founder of Dropee, explains, “As a B2B eCommerce solution provider, Dropee’s mission is always to improve the processes of selling and buying in Malaysia. With this collaboration, we have set up a one-stop solution for MYDIN operators to use omnichannel integration, to seamlessly facilitate product and price updates on all of their selling channels, from one place.” He says, “As a MYDIN shopper, you can buy products from Malaysia’s largest wholesale and retail chain, from the comfort of your own home. I’m excited to see that both, store operators and customers, are provided with the most efficient experiences with our platform together with MYDIN.” Raja M Danial Raja Abdul Rahman, Dropee’s Head of Project Management, adds, “This collaboration took great effort from all parties. It is truly an achievement to bring such a well-known, celebrated brand closer to everyone’s home. We would like to thank TERAJU for making the initial introductions between us and MYDIN, as part of their Bumiputera strategic enabler and empowerment function.”

 

What’s next? By the end of the year, shoppers will have options to order from MYDIN stores nearby, choosing same-day delivery and enabling their bulk purchases. “Why Pay More? Buy at Wholesale Prices!” Consumers will enjoy the wholesale shopping experience online via  www.mydin.my or MYDIN app. 

For local retailers, business owners, and wholesale buyers, you can also look forward to B2B functions on the platform, which are now in the works for the Dropee team. Visit our website (www.borong.com) and social media (www.fb.com/dropeeofficial) to keep up with our latest updates.

 

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Snapshot of MYDIN x Dropee

 

 

 

Snapshot from www.mydin.my, the B2B2C E-Commerce built by Dropee Direct

 

 

 

 

 

Snapshot of Dropee Direct, the solution MYDIN upgrades to

 

 

 

About Dropee

Dropee offers opportunities for local small businesses to grow easier and faster, using technology. Our one-stop solution simplifies wholesale trade to increase unique product accessibility, transparency, and convenience. This gives room for business owners to do what they do best – serve their customers.

 

Over the years, we have helped thousands of MSMEs to increase their sales by stocking up the right unique products for their stores that are specifically curated for the communities they serve. For more information, visit our online marketplace at www.borong.com.

 

About MYDIN

MYDIN is a homegrown wholesale and retail chain operated since 1957. MYDIN continues to be the halal key driver for Malaysia’s Retail Industry providing a wide selection of products while simultaneously orientating  the wholesale pricing policy year-round. Why Pay More? Buy at Wholesale Prices!, MYDIN stores provide everyday promising price deals without compromising the quality of goods. MYDIN operates 62 outlets nationwide, comprising 7 business formats.

 

To purchase from MYDIN, please visit https://www.mydin.my

MYDIN Linkedin: www.linkedin.com/company/mydin-malaysia

MYDIN Facebook: www.facebook.com/MydinMalaysia

MYDIN Instagram: /www.instagram.com/mydinmalaysia

 

About TERAJU

Unit Peneraju Agenda Bumiputera (TERAJU) was established in 2011 under the Prime Minister’s Department as a strategic Bumiputera affirmative action unit to lead, drive and coordinate Bumiputera participation in the national economy.

 

TERAJU’s function has been expanded as the main coordinator of the high trajectory Bumiputera socio- economic agenda, through strategic interventions, initiatives and programs based on priority areas in the Tindakan Pembangunan Bumiputera 2030 (TPB2030) in line with the Wawasan Kemakmuran Bersama 2030 (WKB 2030) and the Rancangan Malaysia ke-12. (RMK12). TERAJU’s role is to encourage and increase Bumiputera participation in high-impact strategic industries towards producing a sustainable Bumiputera development ecosystem, with a fair, equitable and inclusive economic distribution.

TERAJU is also responsible for driving aspects of well – being such as education, health, social security and sustainability to produce a comfortable and as well as elevate the dignity of Bumiputera.

 

Media Contact

 

Dropee’s PR Team:

Aizat Rahim             |       +60107707007      |       pr@borong.com

Raja Danial              |       +60122320000      |       pr@borong.com        

 

Unit Komunikasi Korporat TERAJU:

Siti Rozalina Mohd Noo      |      0192384262     |      siti.rozalina@teraju.gov.my

Nurul Hidayah Mohd Jamel |      0133695159     |   nurulhidayah.jamel@teraju.gov.my

Nurul Ainaa Mazlan                 |      0102396969     |      nurulainaa@teraju.gov.my